Gentle Bear was the brainchild of Gallagher Bassett and the South Australian Police Department who wanted to do more to help the children they were coming into contact with when responding to 000 calls.
“Gentle Bear acts as an emotional aid for children in emergency situations like house fires or serious road traffic accidents,” said Gallagher Bassett CEO, John McNamara.
“These bears distract a child’s attention from the immediate, distressing situation by providing a reassuring and safe object to latch on to.”
Gallagher Bassett has now partnered with Insurance and Care NSW (icare) to bring Gentle Bear to NSW. To date in 2019, 5,000 Gentle Bears have been donated to NSW Rural Fire Service brigades in 46 locations in NSW. icare provides workers compensation insurance to NSW government agencies, including the NSW Rural Fire Service. icare recognised that Gentle Bear could play a role protecting RFS volunteers.
“Volunteer firefighters do an amazing job taking care of the community in times of crisis, however, the trauma associated with these situations can negatively impact the mental health of volunteers,” said icare’s General Manager of Agency Engagement, Britt Coombe.
“As the workers compensation insurer for NSW, we know that psychological injuries are amongst the most costly and most life changing.”
Research has shown that giving support to others can reduce physiological stress responses during times of trauma, with the act of giving itself contributing to beneficial health outcomes.
“We hope that Gentle Bear will not only benefit children who are affected by emergency situations and their families but that he will also look out for the wellbeing of our RFS volunteers. We hope that the act of giving a Gentle Bear will help our Volunteer firies to feel like they are ‘doing something’ in a situation that can otherwise make them feel powerless,” says Ms Coombe.