icare Foundation lead appointed

Amanda Keogh has been appointed General Manager of the icare Foundation.

icare Foundation Chair Elizabeth Carr and icare Group Executive Innovation Tim Plant today announced the appointment of Amanda Keogh as the icare foundation’s inaugural General Manager, who will connect and work with like-minded business and community organisations to enhance return to work, quality of life outcomes, and the long term care needs of injured workers and road users.

Launched last year by NSW Treasurer, the Hon. Dominic Perrottet, the icare foundation is a social venture investing $100 million over five years to partner with a range of third party organisations, to extend the reach and support provided to injured workers, carers and their families, with a focus on injury prevention and post-injury care.

Ms Keogh brings two decades of private and public sector experience in creating, managing and measuring the value of social strategies and programs both domestically and internationally. She will be tasked with leading the foundation to create, shape and enhance the societal impact for icare’s customers, and deliver a market leading approach to societal investment and partnership.

“Our goal through the foundation is to provide the best care for society’s most vulnerable people who are seriously injured and improving the mental and physical wellbeing of injured workers and motorists, and their families and carers in the NSW community,” Ms Carr said.

“The icare foundation is a unique platform that facilitates partnerships and investments in innovative projects, research and partnerships that tackle problems at their core, rather than managing issues after they arise.

“We’ve already established key relationships with SCIA, the NSW Mental Health Commission, Carers NSW, and the Australian Paralympic Committee and look forward to announcing several more partnerships in the very near future,” Ms Carr said.

Mr Plant said: “Amanda brings vast experience and diversity of thinking to the icare foundation. She has worked in both the private and public sectors primarily driving corporate social responsibility (CSR) programs, and in 2010 was recognized by the prestigious Banksia Foundation receiving the award for ‘large organisations leading in sustainability’.

“Most recently she has been integral in the establishment of icare’s “ufirst” initiative, an innovation and engagement hub that brings important stakeholders together to diagnose problems in the NSW workers compensation scheme and co-create novel solutions that help people return to a full rewarding life.

“I look forward to working with Amanda as she leads the foundation’s actions to deliver icare’s vision, and connects with the other businesses that are helping those people of NSW who have been injured at work or on the road,” he said.

Ms Keogh said: “I am excited by the opportunity to develop and lead the icare foundation, which will be an integral part of icare’s mission to enhance the outcomes of people with injuries and their communities from both regional and metropolitan NSW”.


Learn more about the icare foundation


Amanda will develop and lead the icare foundation, a social venture aimed at identifying and investing in programs, research and partnerships that make a real difference to the mental and physical wellbeing of injured workers and road users, their families, carers as well as employers. It will invest $100 million over five years.

Amanda brings more than 20 years of experience to icare as a leader, strategist and social innovator. In her role, she will further increase icare’s market leading approach to create, shape and enhance the societal impact for our customers and the people of NSW.

Her career history includes establishing and leading the Asia Pacific Sustainability Centre of Excellence at Fuji Xerox where she created and executed a regional strategy to reinvigorate corporate social responsibility. More recently, she contributed to the successful outcome of the Home Energy Action program when consulting at the NSW Office of Environment & Heritage. In 2010 she was awarded the prestigious Banksia Foundation award for ‘large organisations leading in sustainability’.

Amanda is currently a stakeholder council member for the Global Reporting Initiative based in the Netherlands, the international standard setter for disclosures on environmental, social and governance risks and performance. She is also a member of the icare family, previously working in in icare’s Health and Community Engagement team as an Innovation and Engagement Specialist, co-designing and helping to establish icare’s innovation and community engagement hub ‘ufirst’.

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